week | two
TASK #2
This week's task is about understanding different types of business models: sole traders, partnerships, studios, agencies, and collectives. We need to examine how these businesses operate at various stages of growth and identify the key factors that help designers succeed today. Additionally, we are asked to think about the different types of clients we might work with as creative entrepreneurs in different settings. After the first week, I felt so drained from all the information I took in. So, I decided that this week I will do more visual design thinking to help myself formulate an idea. This week, I feel more confident with what is asked of me as I have read and researched a lot in week one.
Case Studies:
What is the difference between an agency, a studio, and a freelancer? I would have said that agencies are larger and charge more, freelancers are just one person and probably charge less, and studios are in the middle.
Presentations :
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"Damn" was the first thing that came to my mind when I heard Kate Moross's talk. It takes a village to build a studio, and it's definitely not easy. Personally, I have always wanted a studio focused mostly on print and type, but it's very hard to stand out in a world where there are millions of studios doing similar things.
What I loved about Kate's studio is how unique her work is and how she built her design studio simply by buying a URL and deciding on a name in 2012. I mean, I never heard of anything like that before. It really inspires young designers like me to see professional designers' starting points. I really wish I knew Kate after I graduated; maybe I could have worked in her studio. She talked about having an intern position for either graduates or people who want experience, and not many studios do that. As a former graduate, all I needed was to gain experience and learn from designers who lived in the real world. Kate gives these opportunities to those people, and I think that's what sets her studio apart from others. She also emphasizes a balanced work-life approach, discouraging overtime, providing paid lunches, and ensuring a supportive environment. This really resonates with me as it highlights the importance of a well-structured, supportive, and creatively diverse studio environment.
All in all, If I were to take any insights from Kate Moross's lecture, I would use her method of separating departments. I truly believe that by dividing the departments and giving each person a specific role, there will be more creative freedom and financial sustainability—both essential for the success and growth of any design studio. I would also incorporate an intern program to support recent graduates who are lost and need guidance. I want to provide a space where they can thrive and feel supported, giving them a chance to become someone in the industry.
oh!! she only used one typeface throughout her entire presentation!! I love that!!
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Listening to Neef's talk wasn't very inspiring for me, even though I learned a lot from him. I just wasn't as inspired as I was when I heard Kate's talk. Neef explained how their digital product studio grew into seven studios around the world with multiple locations and many employees, which is very impressive and exciting, but not so much for me. Having an agency seems harder and requires so much business-based work that I don't have the guts for.
Anyway, he explained how their mission is to create impactful products, services, and companies by working with top clients and developing their own projects. Unlike typical agencies, ustwo stays independent and values internal culture and creative freedom, which I find interesting. Not being owned by a huge consultancy and being an independent agency seems much more fun and healthier for the mind and soul.
Nonetheless, Neef's talk did teach me the importance of having diverse business models, closely working with clients, and maintaining a strong organizational structure. This approach differs from Kate Moross's studio, which separates departments and supports interns, but both highlight the need for a solid internal setup and creative freedom. This talk showed me how essential it is to have both creative and financial plans to succeed and grow in the design world.
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Listening to Lisa from the design collective Lovers, I was especially inspired by their work with Greenpeace. Lovers, unlike a traditional studio or agency, operates as a collective, meaning they only take on projects they are passionate about. I mean, why haven’t I heard about this before? Working in a design collective is like being a freelancer but with help and resources—it’s the perfect fit for wanting to work in a studio but having the freedom of a freelancer. They literally have a small central team that manages projects and a large network of freelancers who come together on a project-by-project basis. This model really allows for great flexibility and creative power.
For the Greenpeace project, Lovers created a striking toolkit to raise awareness about the ocean plastics epidemic. They developed a unique typeface called Sanctuary and used collected plastic waste from the Thames estuary as storytelling devices. This hands-on, impactful approach didn’t just resonate with me, it literally attracted me like a magnet. I recently created a similar typeface storytelling tool called Shift, and all I can think about now is if I were in a design collective, I would actually be able to see my work in real life, let alone with Greenpeace—that’s amazing. I love typography, and I didn’t know I could turn my love of typography into a business, but this makes it true for me.
The idea of being part of a design collective is appealing to me because it offers more creative freedom and collaboration compared to a traditional studio or agency. Studios typically have a more fixed structure and work on a variety of projects, while agencies often handle larger, more commercial projects and may be owned by bigger firms. In contrast, a collective like Lovers works on meaningful projects that inspire them, creating a more passionate and engaged working environment. This talk showed me the power of working with like-minded creatives on projects that make a difference.
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Listening to Theo's talk about freelance work was eye-opening. He shared his journey from studying graphic design to becoming a freelance designer. I used to be a freelance designer, but I didn't enjoy it as much because I had to push myself to work and stay motivated. Hearing Theo's experiences made me think about freelancing again, and it got me excited about the freedom it offers. He explained how freelancing allows for a mix of design work and running your own business, including finding clients, managing projects, and handling finances.
Theo's talk taught me new things about freelancing, like the importance of pitching, making connections, and finding a niche. He shared an example of pitching for a magazine redesign, which led to more exciting projects despite initial rejections. His experiences highlighted the freedom and challenges of freelancing, making me see it in a new light. This talk made me realize that with the right mindset and skills, freelancing can be a rewarding and dynamic career path.
Panal Discussions:
From the panel discussion, I learned about the different approaches and challenges in various design business models: agencies, studios, collectives, and freelance work. Neef Rehman's insights on running a large agency highlighted the structured approach needed for big projects. Kate Moross emphasized the responsibility and creative freedom in managing a studio with many smaller clients. Lisa Armstrong's talk on the Lovers collective showcased the flexibility and passion-driven projects managed by a network of freelancers. Theo Inglis shed light on the independence and unpredictability of freelancing. This discussion made me appreciate the unique benefits and challenges of each model and reconsider the freedom and possibilities in freelancing.
week: 2 research task:
Research some of the core operational aspects of a design studio or freelance business. Research how to map out a hypothetical resourcing model for a new business which utilises your unique design expertise.
What are the differences and similarities between freelancers and design studios:
questions to ask myself:
Do I prefer the flexibility of freelancing or the structure of running a studio?
Am I looking to build a personal brand or grow a business with a team?
Am I comfortable with the financial and operational risks of running a studio?
Do I enjoy working independently or thrive in a collaborative environment?
Where do I see myself in 5-10 years? Running a successful solo business or leading a thriving design studio?
Similarities:
After listening to the lectures, I learned the key differences and similarities between running a design studio and freelancing. According to my research, both design studios and freelancers need a solid business plan that outlines their services, target clients, pricing, and strategies for attracting and retaining clients. Setting up the legal and financial aspects is also crucial, including registering the business, obtaining necessary licenses, and opening separate bank accounts. Client management is essential. They must keep track of client interactions, manage projects effectively, and ensure good communication and timely delivery. A professional online presence is vital, requiring an optimized website showcasing their work and active social media profiles. Using project management tools helps track resources, timelines, and budgets, ensuring smooth operations. Whether running a studio or freelancing, these basic steps are critical for success.
Differences:
Design Studio:
Structured organization with a team of designers & other professional designers.
Offers a broader range of services due to diverse team skills.
Can handle larger, more complex projects.
Works with bigger clients, providing more financial stability.
Has a formal business structure, including project managers, legal and financial departments, and a defined hierarchy.
More efficient project management and client handling.
Ensures timely delivery and high-quality work.
Freelancer:
Operates independently, managing their business.
Has the flexibility to choose interesting projects.
Works more creatively without organizational constraints.
Faces challenges, inconsistent work & managing finances.
Handles all client interactions personally.
Needs strong self-discipline & time management skills.
Typically works on smaller projects or with smaller clients.
Experiences less financial stability compared to a studio.
Offers a high level of independence and creative freedom.
How to map out a hypothetical resourcing model for a new business?
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What you offer: Graphic design services like logos, business cards, and social media graphics.
Who you help: Small businesses, startups, and individuals needing design work.
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People:
You (Owner and Designer): You’ll do most of the design work.
Part-Time Help: Maybe a friend or freelancer to help with marketing or admin tasks occasionally.
Money:
Startup Money: Enough to cover the basics like software, a computer, and some marketing.
Monthly Costs: Rent for a small office or co-working space, software subscriptions, and internet.
Stuff:
Office Space: A small office or a co-working desk.
Equipment: A good computer, design software (like Adobe Creative Cloud), and a reliable internet connection.
Tools:
Design Software: Adobe Creative Cloud, Canva, etc.
Project Management: Tools like Trello or Asana to keep track of tasks.
Communication: Email, Zoom, Slack for client communication.
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How You'll Work:
Start the Day: Check emails and plan your tasks.
Design Work: Spend most of your day working on design projects.
Client Communication: Regularly update clients on progress and get their feedback.
Marketing: Post on social media or update your portfolio to attract new clients.
Workflow:
Client Meeting: Understand what the client needs.
Create Designs: Make drafts and get feedback.
Finalize Designs: Finish the designs based on client feedback.
Deliver Work: Send the final files to the client.
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Brand Yourself:
Portfolio: Create an online portfolio showcasing your best work.
Social Media: Use Instagram, LinkedIn, and Behance to show your designs.
Networking: Attend local business events or join online design communities.
Marketing:
Website: Have a simple, professional website.
Social Media: Regularly post your work and engage with potential clients.
Word of Mouth: Ask happy clients to refer you to others.
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Budget:
Startup Costs: Estimate the cost of your computer, software, and initial marketing.
Monthly Expenses: Track rent, software subscriptions, and other ongoing costs.
Income: Set your rates (e.g., hourly or per project) and aim to make more than your expenses.
Financial Tools:
Use simple accounting software or spreadsheets to track income and expenses.
Consider hiring an accountant or using a service to help with taxes.
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Short-Term Goals (0-3 months):
Set up your workspace.
Create your portfolio and start marketing.
Get your first few clients.
Medium-Term Goals (3-12 months):
Build a steady client base.
Improve your skills and expand your services.
Increase your rates as you gain more experience.
Long-Term Goals (1-3 years):
Hire a part-time or full-time assistant.
Move to a larger office if needed.
Establish long-term relationships with bigger clients.
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Challenges:
Finding clients.
Managing workload.
Solutions:
Always market yourself to keep a steady flow of clients.
Use project management tools to stay organized.
Keep learning and improving your skills to stay competitive.
After researching and reading about how to plan a hypothetical resource model, I realized how easy it is and how much I was complicating things for myself. At first, I felt so confused, but after watching a few videos, I started to understand it better. I broke it down into seven steps to make it easier for me to grasp. I used wording that made sense to me. The videos I watched gave me the knowledge I needed to move forward. For example, the video explaining the strategic plan showed me the difference between planning for a profit and a non-profit organization. It covered every business aspect in such an easy and fun manner. On the other hand, the video on Maslow's hierarchy focused more on the mental side of business, explaining how people's effects on themselves affect each other, creating a cycle.
I felt I needed to revisit how the design world works since it's been a while since I've followed the rules that apply to graphic design. Watching the design principles video gave me a flashback of everything I need to know about design. It really inspired me to think about how I want to create designs that work as a business and attract consumers. Thinking about hierarchy, contrast, emphasis, and more are all things I need to consider to attract clients or consumers. Overall, I gained valuable insights from researching and learning about these things, and I think I am ready to start choosing an idea.
PROJECT PROCESS:
I started jotting down everything that came to mind without worrying if it made sense. I had so many ideas and didn't know where to put them or what to do with them. So, I began writing them in my notes and realized they all had good starting points. Since I didn't have time to create my own mind map, I asked an AI to make one for me. I was amazed it could do that, even though the colors were awful; they still served their purpose. Anyway, thinking like that really inspired me. This process helped me understand what truly inspires me and what I really want to focus on.
Things I am passionate about as a designer:
Card Print Design:
Type Design:
Illustration Designs:
Book Layout Design:
some of my recent design work that target my areas of expertise:
Idea #1: FAILED
My idea was to target a problem I'm facing and find a solution for myself, which could then help others in a similar situation. As an online graphic design student, I've noticed that we don't get much exposure or opportunities to communicate with other designers. Personally, I've struggled to find places to print my work and see my designs come to life. Being a designer is challenging because most of the work is online, but I enjoy tactile elements. When I create a book, I want to see it in physical form, and I'm sure other students feel the same way.
So, I came up with a plan for a mobile bus that travels around suburban areas that aren't very modernized, like Bournemouth where I live. Unlike London, where designers have many resources, inspirations, galleries, and art exhibitions, places like Bournemouth lack these amenities. This bus would be an all-in-one hub where design students and graphic designers can come together and access everything they need in one place.
The idea is to have people purchase a ticket to board the bus, where they can then utilize various facilities like printing services, learning stations, presentation areas, and workspaces. The bus would be equipped with printing machines, a coffee shop, and studio-like workspaces. As the project grows, I plan to get more creative. For example, organizing trips for people experiencing artist's block to help them unleash their creativity and hiring professional designers to teach students who can't afford university education. These students could earn a degree or certificate that would help them in their future careers.
Overall, this is the essence of my idea: creating a mobile, all-inclusive design studio that supports and inspires budding graphic designers.
#1 Mobile Printing & Design Services:
Concept: A truck equipped with printing services.
Services:
Printing and binding books, cards, and other materials.
Allowing users to choose paper materials and print their work on the same day.
Target Audience: Design students (online, on campus)
Benefits:
Motivating students by bringing their work to life. Providing a space for students to meet, get inspired, and learn printing techniques.
Locations: Parks, beaches, or popular hangout spots
#2 Mobile Design Workshop for Kids:
Concept: A mobile workshop (in a truck) that moves around and inspires kids.
Activities:
Teaching different typographies.
Combining writing and drawing: one kid tells the story, and the other illustrates it.
Teaching teamwork.
Target Audience: sick kids who love reading and drawing
Location: Near hospitals for sick kids or kids with sick family members.
Content: Teaching them the art of typography.
Contacting App Developing companies:
Feedback from both:
To ensure my idea had a solid foundation, I spoke with experts and founders from app development companies. They were so impressed with my concept that they wanted to invest in it and start materializing it. I spent two days discussing it with them and also reached out to other companies. However, I felt a stronger connection with these top two companies due to the personal experience I had during our calls. They suggested that for my idea to become a reality, it would need an app. This app would allow people to track the bus, see where it’s headed, learn about its services, and understand its main aspects and purpose. I was thrilled with the feedback I received and was eager to start working on the idea and make it a reality. It was an incredible experience to talk to complete strangers at a renowned company famous for apps like Facebook, and have them say my idea was exceptional. They mentioned that they have created many designs and started many companies, but my idea was the first of its kind they had ever heard of, and they were very intrigued.
Mood board Pictures:
Brand Names:
Design Drive
Rolling Canvas
Print and Roll
Art in Transit
Studio on the go
Graphic Glide
Taglines:
Unleash your designs, anywhere, anytime
Printing made personal, portable, and fun
From pixels to print, wherever you are
Design, print, and connect with our mobile studio
Rolling out designs, one print at a time
Where creativity and convenience meet
Example of me trying to write a hypothetical business plan:
Executive Summary: Mobile Design Studio
Market Problem and Market Opportunity:
Graphic design students face high printing costs, limited access to professional printing facilities, and a lack of community and experienced support. The UK has over 30,000 design students, presenting a substantial market opportunity for affordable, accessible, and community-driven design resources.
Solution: A bus converted into a fully-equipped mobile design studio that travels to UK cities, providing affordable printing services, professional-grade equipment, and a collaborative space for design students to connect, learn, and create.
Unique Value Proposition / Differentiation: Our mobile studio offers a one-of-a-kind, on-the-go solution that combines affordability, accessibility, and community building, setting us apart from traditional print shops and stationary studios.
Business Model:
Revenue will come from affordable printing fees, membership subscriptions, sponsorships, and workshop/event fees. - Partnerships with educational institutions will also provide steady income.
Why I didn’t choose the “Print & Roll” idea?
After reading, writing, researching, and putting in all the hard work, I just didn’t feel a connection to my project idea. I felt depressed and stressed and had to take some time off because I wasn't inspired or motivated to create or design anything. I even talked to business companies, and they were willing to take on my idea, so I have no idea why I was the only one who didn't feel the spark. To take care of myself and my mental health, I decided to take a break and not stress myself too much. I disregarded my idea and moved on to something else. I'm sad that I won't be pursuing this idea, as it could have been successful and earned me a distinction. However, I just don’t have it in me to give my all at the moment. So, I decided not to take on anything new and instead focus on something familiar to pass and complete my studies.
AI generated pictures of how I wanted my bus to look like:
Tutorial with Frauke:
I talked to Frauke when I chose my idea, and she told me it was eccentric, amazing, and unique. Her feedback made me very happy. She encouraged me to start working on my business plan and to keep experimenting and trying. However, after my tutorial, I felt excited for only a few seconds before losing all motivation. A week later, I had another tutorial with her and explained that I couldn’t go through with this idea because I felt so disconnected from it. I appreciated her support and how she emphasized following my heart. She said that if I wasn’t happy with my project, there would be no purpose to it.
So, hopefully, in week three, I will brainstorm again on what I love and how I can create designs that make me happy first, and then make others happy too. Because if I can't give love to myself, I won't be able to give love to anyone else.
